Design
Director
Other Work
A Design Director with a focus on digital experiences and a background in branding and advertising.
I have lived and breathed design for as long as I can remember – from the endless drawings I did as a kid to my first graphic design class. My love for design has taken me on a journey across many creative disciplines including branding, print, UI, UX, advertising, brand strategy / development, digital transformations, product development, dynamic digital marketing and more.
I love collaborating and problem solving with my peers. Through my 11+ years in this industry I have worked closely with developers, strategists, producers and creative teams. I’ve also had the pleasure to mentor a lot of great designers. I believe strongly in the power of design and its ability to influence human behaviour and be a positive force to better all of humankind.
Experience
Leo Burnett
Digital Design Director
2018 – Present
Arriving back in Melbourne I returned to Leo Burnett as the Digital Design Director. My role shifted heavily as I worked across many different clients with many difference creative teams, offering them digital expertise and design leadership. I also began expanding my skill sets into dynamic creative and design systems for a range of brands, whilst heading up a team of designers.
Dept (Amsterdam)
Senior Digital Designer
2017
I moved to Amsterdam in 2017 where I worked for a digital agency called Dept (Formally TamTam). During my time there I focused on digital products and services like Toon Waste Checker (An app which calculated and offered tips for home energy wastage) and the Triumph Motorcycles Global Website platform (designed and built on Sitecore).
Leo Burnett
Senior Digital Designer
2015 – 2017
I moved into the world of advertising in 2015 where I headed up the design and responsive website transformation of Honda Automotive Australia. This project was a big one and lasted for well over a year. Following that I started working alongside creatives across the agency on a wide variety of clients.
Yoke
Design Director
2010 – 2015
Starting as a mid-weight graphic designer I came to Yoke specialising in conceptually-lead branding and print design. But over the five years I expanded my skills to digital design (with a focus on website design). The last year at Yoke saw me heading up a small team of designers as the studio Design Director, heavily contributing to the multi-discipline creative agency that Yoke is today.
Skillset
Design Direction
Digital Leadership
Branding
Print
Design Systems
Rapid Prototyping
eCommerce Design
UI Design
Dynamic Creative & CRM
UX and CX Design
User Testing / Interviews
Adobe Creative Suite
Sketch & Figma
Keynote & PowerPoint
Clients
Honda
7-Eleven
Triumph Motorcycles
Cadbury
Slurpee
City of Melbourne
HBF
Victoria University
Sweat
Bonds
National Australian Bank
Peters
Palace Cinemas
Spirit of Tasmania
Thank you.
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