Agency: Leo Burnett
Role: Art Direction
Year: 2019

The 'Slurp Freedom' campaign was a celebration of the only drink that lets you pour it your way, with minimal rules and no judgement.

To create a concept that could move at the speed of culture, we used the iconic Slurpee cup to craft a dynamic design system that would flex to fit whatever’s on trend.

The cup icon provided a nimble frame through which we were able to incorporate and respond to the world around us, ensuring we were topical and interesting, but always recognisable.