Agency: Leo Burnett
Role: Design Direction, Design
Year: 2020
'Designed for Joy' was the new brand platform for Honda Australia. The idea is that everything Honda does is designed to create some form of Joy.
A new platform was needed to bring it to life. And with just eight-short-weeks we worked rapidly to define a new look-and-feel for one of the biggest automotive companies in Australia.
With a strong focus on typography, bold product photography, animation and a confident, quirky tone of voice, we pushed the Honda brand into a progressive forward-thinking digital world.