Agency: Deloitte Digital
Role: Design Direction, Website Design
Year: 2024

Deloittes partnership with the Olympics kicked off with a campaign about 'firsts' - not firsts as in winning, but firsts is in heroic stories from individuals who inspired and broke the mould for others to participate in sport, all around the world.

Working closely with the Olympics team, Deloitte motion designers and copywriters, I led the art direction of the campaign across a range of touch points. The campaign identity itself became an interpretation of a ripple effect paired with data and statistics.

Leveraging the existing Deloitte website platform, I worked closely with developers to discover new ways to extend and elevate existing website components - creating an immersive story telling experience.