Scenic Group — Website
UI / UX
Multi-brand
Interaction Design
Agency: Deloitte Digital
Role: Design Direction, Design
Year: 2022

The Scenic Group, the world's leader in luxury cruises and tours, required a website platform that would be able to house a very large data base of content and variable data and give their users a streamlined, intuitive, easy-to-book experience, focused through rich story telling.

To make things even more challenging, the design required an agnostic led design system approach to cater for the four different brands of the Scenic Group, all of which would be using the same website platform.


Old Scenic Tours Website