Honda — Live Test Drive
UI / UX
Usability Testing
Web App
Agency: Leo Burnett
Role: UX, UI
Year: 2018

Honda Australia made it their mission eliminate as many pain points as possible on the path to purchase. First cab-off-the rank was the test drive experience.

Since taking the time to go into a dealer for a test drive is always a pain, we came up with the idea of a test drive that came to you. We quickly put pen to paper and worked up a prototype. 

Creating a user-friendly web app, we let people pick their date and time, set their location and whether they wanted to be the driver or passenger. After answering a few simple questions and admin requests, they were on their way.