Agency: Leo Burnett
Role: Design Direction
Year: 2019
HBF is the leading non-for-profit health insurer in Australia. And with the help of their three new Quokka mascots, Gracie, Jack and Buddy, they are calling BS on an over-populated, untrustworthy market.
For their launch campaign into Victoria we used these cute little guys to create an interactive experience where users could get a selfie with WA's favourite mascot. Once taken they could then send the photos instantly to a personalised webpage to be downloaded.
This experience also extended into an Instagram filter which broadened the reach of the campaign (and our furry little friends) even further.
Role: Design Direction
Year: 2019
HBF is the leading non-for-profit health insurer in Australia. And with the help of their three new Quokka mascots, Gracie, Jack and Buddy, they are calling BS on an over-populated, untrustworthy market.
For their launch campaign into Victoria we used these cute little guys to create an interactive experience where users could get a selfie with WA's favourite mascot. Once taken they could then send the photos instantly to a personalised webpage to be downloaded.
This experience also extended into an Instagram filter which broadened the reach of the campaign (and our furry little friends) even further.
