Agency: Freelance
Role: Design, Art Direction, Illustration, UI
Year: 2017

'Days of Denim' is a fashion label for kids specialising in jeans. Where other brands talk to kids and parents in a cute, colourful, child-like manner, we decided to mix things up and create an edgier, more adult-like brand to appeal to our little denim fans (and their trendy parents). 

Being a project that I am personally involved with, I took on all creative responsibilities including product design, packaging, art direction, illustration, website design, social creative, copywriting and more.